The Alphabet of Chloe

To celebrate 60 years of outstanding contributions to the fashion culture, Chloé this year organized Chloé.Attitudes show, in order to allow more people to experience the exhibition, Chloé introduce the innovative concept of the electronic system - "The Alphabet". The system supports six languages,worldwide computers, smart phones and tablet PCs are available through the depth of the visit to explore the Chloé story. "The Alphabet" is designed to provide a revolutionary precedent and practice for the the Chloé electronic direction field. This is a relaxing and immersive experience: depicting familiar and full of surprises the Chloé picture was sketched out slowly. Even more exciting is the imaginative, fascinating expression.

The Alphabet is inspired by the Chloé founder, Gaby Aghion to create their own series of creative naming.Because the figures are too objective,lack of emotion, Gaby Aghion began to turn in the letter naming works. In 1958,the first letter series "A" series was born, this series of each design was given names beginning with the letter "A".Followed by "B series", "C" series have emerged.


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